FAQ: Opportunities

What is the difference between a Lead and an Opportunity?

A Lead is an incoming initial contact that has expressed some interest in your company's services or products. Leads require further discussion or review to qualify as a prospective client, which usually involves sales calls, callbacks, meetings, and follow-ups. 

An Opportunity is born from a lead and represents a specific potential project or sales exchange. Generally, a good fit alignment has been determined between the Opportunity's desired result and what your company offers. Primary activities here involve defining the scope, compiling an estimate, presenting a proposal, and negotiating addition details. 

Opportunities are related to Leads in that the Opportunity is the potential construction project where the Lead is the potential construction client. Additionally, a single Lead in ConstructionOnline can potentially spawn multiple Opportunities.

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