What is a Lead?

A Lead is an incoming contact that has expressed interest in your company's services or products. There are a number of different ways your company can gain Leads—from networking, to your company's website, or even social media. Leads require further discussion or review to qualify as a prospective client, which usually involves sales calls, callbacks, meetings, and follow-ups.

Click here for more frequently asked questions (FAQs) regarding Leads & Lead Tracking.